International trade fairs join forces

Date: 06.07.2023Source: Yontex

Two of the most important international trade fairs for the beverage and liquid food industry will join forces to strengthen their positions in the world market.

drinktec and BrauBeviale have joined forces to form the joint venture “YONTEX” as of 1 July 2023. The company will be based in Nuremberg and Rolf M. Keller, previously divisional director at NürnbergMesse, will be CEO. Both trade fairs will continue to operate as independent brands, retain their names, and keep their events at the respective locations in Munich and Nuremberg, but under the shared umbrella of YONTEX.

As a result of this step, Bavaria will become the preferred meeting place of the global beverage industry creating synergies and added value for trade fair customers.

Said Albert Füracker, Bavarian Minister of State for Finance and Homeland: “The collaboration between NürnbergMesse and Messe München in the field of beverage technology strengthens Bavaria’s leading role in this trade fair segment worldwide!”  For more visit nuernbergmesse.de

David Cox / IDM

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