Opening new subsidiary in Asia

Date: 07.02.2024Source: Somic

The packaging machine manufacturer SOMIC opened its new hub in Bangkok, Thailand, with a grand opening. With this sales and service location, the company is consistently developing its global presence. After entering the US market with the subsidiary in the USA in 2014, SOMIC is now continuing its expansion course towards the Asian markets with the new subsidiary SOMIC Packaging Asia Pacific Co. Ltd.

The impressive event with a comprehensive program – including live operation of the new SOMIC 434 packaging machine and the presentation of the new CORAS® collating and grouping system via a live link to Amerang in Germany – offered guests a deep insight into the philosophy of the German packaging machine specialists.

In addition to the high-ranking guests from 13 countries, Patrick Bonetsmüller, Chairman of the SOMIC Group, and Dr. Gerhard Huber, CEO of the SOMIC Group, also welcomed Mr. Hans-Ulrich Südbeck, Head of the Economic Department of the German Embassy in Bangkok. He was delighted that another German company will now be operating in Asia from Thailand.

Said Lukasz Myszkowski, Managing Director of Sales, SOMIC APAC: “Foreign investors find Thailand an excellent location and operate in a stable and mature economic environment. In addition, the Thai government’s economic development plan shows the country’s clear orientation towards digitalisation and IoT.”

In addition to these factors, there is also the availability of well-trained specialists in Thailand, which is essential for the development of activities in Asia.

SOMIC is one of the world’s leading companies for shelf-ready packaging machines and offers users in the food and non-food industry in Asia a customised and future-proof concept for packaging products in one-piece or two-piece cardboard packaging. In particular, the development away from traditional RSC cartons towards wraparound cartons opens up new opportunities for these markets. It offers new display options and simplifies the presentation of goods on the shelf. During the grand opening, guests were able to find out more about the SOMIC 434, the latest generation of packaging machine: In demo operation, the machine experts showed the high flexibility and performance of the modular platform concept for a wide variety of packaging.  For more visit somic.de/en

David Cox / IDM

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