Saputo Dairy UK and Hochland Deutschland GmbH have agreed on a long-term, exclusive partnership for the CHATEDRAL CITY cheddar brand in Germany and Austria. Hochland will take over responsibility for the CATHEDRAL CITY brand on the German and Austrian markets on 1 January 2022 and will expand distribution nationally in both countries as well as further develop the brand.
In its country of origin, Great Britain, CATHEDRAL CITY is by far the largest Cheddar brand. The brand has also gained a foothold in Germany and Austria and is popular among connoisseurs with its typical profile. With Hochland, the Canadian-British company has a strong partner at its side for establishing the brand in the German and Austrian markets, who has many years of experience and know-how in production, marketing, customer development and sales of the Yellow Line.
Saputo Dairy UK is a producer of leading British food brands and high-quality ingredients for food production. The company produces and markets some of the most popular food brands in the UK, including Cathedral City, Clover, Country Life and Frylight, as well as ingredients for baby and children’s speciality foods. Saputo Dairy UK is part of Saputo Inc, one of the top ten dairy processing companies in the world. With retail sales of approximately €350 million and a presence in more than one in two households, CATHEDRAL CITY is the most popular cheese in the UK.