Showroom receives German Brand Award

Date: 10.06.2022Source: Krones

The Krones showroom offers a real virtual experience while strolling along a beverage line, looking at machine details in a three-dimensional space and discussing the layout of an entire line – all from the users desk.

Krones went online with its showroom back in 2020 when 3D models of selected machines and systems could be experienced virtually. Especially in the case of the MetaPure recycling plant, the tool offers real added value, not only in the highly virtual pandemic period. In reality, several hundred square meters in size, every corner of the plant can now be accessed online conveniently from your home screen.

But not only are those who have already experienced the showroom live enthusiastic – the jury of the German Brand Award also liked the concept and the implementation so much that they awarded Krones the German Brand Award 2022 ‘Winner’ in the ‘Excellence in Brand Strategy and Creation – Brand Communication – Point of Sale’ category.

Although the showroom was originally planned as a reaction to the trade fair cancellations during the Covid-19 pandemic, it has now established itself as an integral part of product communication. The tool can therefore be used spontaneously and flexibly without a long lead time – this is one of the reasons why the decision was made to further develop and expand the showroom independently of the course of the pandemic.

The expansion phase of the tool started just in time for the preparations for drinktec 2022. With a canning line including a process section, as well as lines for aseptic applications or filling in returnable glass bottles and CSD in PET containers, Krones can then give interested customers an overview of its line portfolio – and its expertise as a turnkey provider for filling and packaging can be experienced virtually. For more visit krones.com

David Cox / IDM

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