FrieslandCampina Ingredients, the global innovator in healthy and functional ingredients and solutions, has announced the launch of its Biotis Immune Health solutions for natural immunity support. The latest of three health benefit solution platforms under the Biotis brand, Biotis Immune Health helps unlock the benefits of dairy ingredients to bring science-backed, immune-supporting products to the nutritional solutions market.
The emergence of the global coronavirus pandemic has further boosted and accelerated consumer interest in immunity, which is now at an all-time high. In 2020, the number of consumers that actively wanted to improve their immunity rose from 50% to 70%, and 60% said they have become more conscious about their immune health as a direct result of COVID-19. At the same time, people are more interested in, and are educating themselves about, ingredients that are scientifically proven to support immune health, including those derived from dairy. As a result, consumers are proactively seeking solutions which contain scientifically proven ingredients with supporting clinical evidence that demonstrate they can help support the human body against disease and illness.
Helping brand owners looking to tap into this growing market opportunity by inspiring the next product innovation, FrieslandCampina Ingredients has developed two new consumer application suggestions as part of the Biotis Immune Health solutions range, based on its well-researched Biotis lactoferrin: Immunity Up! chewable gummies and its Immune-Plus powder drink.
Said Guus Aerts, Managing Director for Performance, Active and Medical Nutrition at FrieslandCampina Ingredients: “Our Biotis Health Benefit Solutions represent a new era of ingredient science. Supporting immune health has been a growing top priority for consumers for some time, and of course the global COVID-19 pandemic has continued to ensure that immunity stays in the spotlight. Through our Biotis brand, we bring together renowned scientific understanding, extensive application expertise and global market insights to unlock new opportunities for our customers in the health and wellness field. With dairy and immunity going hand in hand, we’re very excited to be expanding our Biotis portfolio with concepts that will support immune health using natural, science-backed ingredients.”
Added Miriam Peters, Marketing Manager at Biotis Immune Health: “It’s certainly important that new products appeal to consumer health concerns and fit into their daily lifestyles. But it is also essential that products are effective. Lactoferrin is a protein naturally present in cow and human milk. It is proven to provide multiple immune health benefits in adults, including reducing the risk of both viral and bacteriological infections, and of iron deficiency which can affect the body’s defences. With the expansion currently in progress, FrieslandCampina Ingredients is set to be one of the world’s largest suppliers of this valuable and versatile ingredient by 2022. With Biotis Immune Health, we remain at the forefront of rapidly evolving science and innovation in this field – committed to furthering our scientific knowledge of lactoferrin and other promising dairy ingredients – in order to collaborate with customers to bring effective immunity solutions to the market.”
As well as delivering tangible immune health benefits, FrieslandCampina Ingredients’ Biotis lactoferrin features the highest and most consistent quality level on the global market. This is achieved through FrieslandCampina Ingredients’ total control of each part of the lactoferrin supply chain, starting from the production of the raw milk and including the precise heat treatment process that preserves nativity and bioactivity.
Concluded Aerts: “Though the pandemic may have boosted innovation in the immunity space, we see immune-targeted solutions playing an important role in consumers’ lives now and in the years to come, as individuals look to futureproof themselves against further potential health threats. With this in mind, we’re really looking forward to continued collaboration with our customers to bring these much-needed solutions to life.” For more visit biotis.com/immune-health/