IDM ¦ Interview
Sidel has recently established a new strategic initiative focusing
on the Food, Home and Personal Care (FHPC) markets.
IDM asked Pascal Lefèvre who has been appointed Global
Vice President of FHPC at Sidel about the reasons behind
this move.
IDM: Why did Sidel decide to reaffirm its ambition in this area?
Lefèvre: Sidel has a long tradition in the beverage industry and
has also been working in the FHPC sectors for 50 years. The FHPC
markets have different challenges. They are large but very fragmented
and growing constantly. The rapidly increasing importance
of eCommerce has a strong impact on manufacturing, reduces the
accuracy of sales forecasts and puts pressure on margins. Consumers
demand personalised products in terms of health and convenience
at affordable prices. All this, together with sustainability and
digitalisation requires new thinking at every level.
IDM: Large corporations like Sidel are not renowned for a high
degree of flexibility …
Lefèvre: That’s exactly why Sidel has reaffirmed its ambition to
help FHPC brands in this way. By establishing this new initiative,
we can work flexibly and be much more agile. We are developing a
new portfolio of machines and solutions that addresses the needs
in the FHPC sectors. It is not only the high-speed machines. Our
customers require mid-capacity equipment that reduces resource
consumption and is flexible in any way. One product worth mentioning
is Cermex EvoPack, a secondary packaging unit. It reduces
product repacking by managing those activities directly at the production
line, cutting waste and energy consumption.
44 · July/August 2022 ¦ international-dairy.com
Pascal Lefèvre,
Sidel: Sidel has
reaffirmed its
ambition to help
Food, Home and
Personal Care
brands
(photo: Sidel)
New challenges,
new answers
Sidel’s Food, Home and Personal Care initiative
IDM: Which trade shows will Sidel be attending in 2022 and what
products can we expect to see promoted?
Lefèvre: When it comes to FHPC markets the next big show is
Interpack in Dusseldorf 2023. Sidel is planning to attend and will
be able to reveal more about our plans in due course. We will also
be at the beverages show, drinktec in Munich in September this
year and again in coming months we will be revealing our offering
at that show.
/international-dairy.com
