Parmigiano Reggiano has renewed its partnership with the Miami Open presented by Itaú following a fruitful debut collaboration in 2025. Attendees at the annual tennis tournament, which takes place between 15th – 29th March will have the chance to interact with the brand via a series of events and activations – and of course, indulge in the cheese courtside.
Said Nicola Bertinelli, Parmigiano Reggiano Consortium president: “We are proud to return as an official sponsor of the Miami Open, one of the world’s most prestigious tennis tournaments. Through this collaboration, we hope to strengthen our presence both in the US – Parmigiano Reggiano’s main foreign market, with an export share of 22.5% – and on the international stage, renewing the Consortium’s commitment to major sporting events following our sponsorship of last year’s tournament and our multi-year strategic partnership with the New York Jets. Tennis embodies discipline, elegance, precision, and respect: all values that reflect the way Parmigiano Reggiano is produced. It is a global sport with a high-level and increasingly younger audience, where culture and lifestyle meet performance. This makes it an ideal platform for a product like ours, rooted in tradition, yet iconic, ambitious, and contemporary.”
Parmigiano Reggiano aspires to enhance the fan experience by widely showcasing the PDO product through dishes at their dedicated brand interaction booth ‘Parmigiano Reggiano Taste & Play’ and VIP suite concessions, offering a variety of maturations of the cheese along with novel creations that demonstrate its versatility beyond pasta. Snacks available span Parmigiano Reggiano Pan de Queso with Nutmeg–Lime Spicy Honey Mayo, Parmigiano Reggiano Gelato, and in a nod to the tournament’s host city Latinx population, a Cuban Parmigiano Reggiano Sandwich and Parmigiano Reggiano Croquetas.
Parmigiano Reggiano’s sponsorship will include social and digital integrations across the tournament, specifically videoboard promotions and visible signage broadcast across the main stadium and secondary courts, together with dedicated creative within media platforms, social media, and in the stadium. For more visit parmigianoreggiano.com/
