Former Fonterra boss Theo Spierings has founded The Purpose Factory in Ommen, Netherlands, with an initial staff of 12. Spierings offers sustainability and efficiency consulting to companies worldwide, especially in the food industry. Social goals such as improving living conditions and fighting hunger are also part of the consultancy.
The Purpose Factory has already implemented a project at the food manufacturer Grupo Gloria in Peru. This company produces dairy products, among other things. The milk comes from about 40,000 farmers who milk an average of only 2 or 3 three cows. By improving the farmers’ knowledge and processing the milk locally, losses in the chain have been reduced.