IDM ¦ Ingredients
ing 20g of protein per serving and zero
percent fat. Popular sour-tasting Kefir
yoghurt drinks are similarly transitioning
into new formats and being combined
with more traditional flavours,
with Biotiful Dairy for instance launching
spoonable kefir-quark yoghurts
with layers of fruit puree in flavours
such as strawberry-rhubarb, blueberry
and sour cherry. As consumers strive
to maintain healthy lifestyles in 2020,
manufacturers will need to ensure that
taste isn’t compromised – and they can
do this with delicious combinations of
fruit and vegetables.
Embracing experiences
Complete food and beverage experiences
that combine engaging colours
and delicious flavours are also a developing
trend, particularly amongst
the younger consumers. Millennials are
more likely to invest in ‘experiences’
rather than one-off purchases, and are
taking the same approach to their food
choices, seeking out multi-dimensional
food and drink products that elicit
emotional reactions while also being
satisfying and nutritious.4 One way
dairy brands can engage buyers on a
multisensory level while still keeping
their labels ‘clean’ is by choosing ingredients
that add flavour, colour and
a unique texture all at the same time.
SVZ’s new chunky puree range, for
example, is an ideal choice for such applications,
combining the great taste
and vibrant colour of premium fruit
ingredients with the authentic, rustic
feel of homemade puree. Offering
sweetness without the need for added
sugar, chunky puree is a sustainably
sourced and convenient solution for artisanal
ice creams, yoghurts and dairy
smoothies that can help producers tap
into the hot trends of 2020 with just
one all-natural ingredient.
SVZ’s portfolio of premium fruit and
vegetable ingredients is designed to
help dairy manufacturers cater to the
increasingly high expectations of today’s
consumers. Whether you’re looking
for a naturally vibrant colouring
food that will stand out on social media
feeds, or an exciting, authentic flavour,
take your food and beverage products
to the next level with the highest quality
purees, juices and concentrates.
24 · April 2020 ¦ international-dairy.com
SVZ’s new chunky puree range combines the great taste and vibrant colour of
premium fruit ingredients with the authentic, rustic feel of homemade puree
(photo: SVZ)
References:
1 Mintel blog, YOU HEARD IT HERE
FIRST: PURPLE FOODS, 2019 https://
www.mintel.com/blog/food-marketnews/
you-heard-it-here-first-purplefoods
healthy-and-instagrammable
2 Mintel blog, YOU HEARD IT HERE
FIRST: PURPLE FOODS, 2019 https://
www.mintel.com/blog/food-marketnews/
you-heard-it-here-first-purplefoods
healthy-and-instagrammable
3 MMR Research, 5 Forces Behind
Everything: Macro Dynamics Driv-
ing Distribution, page 11, 2019,
http://online.flipbuilder.com/khqv/
fkux/#p=78
4 MMR Research, 5 Forces Behind
Everything: Macro Dynamics Driving
Distribution, page 12, 2019,
http://online.flipbuilder.com/khqv/
fkux/#p=78 Star Micronics Point
of Sale Blog, Millennials’ Eating
Habits: How They’re Changing the
Food Industry, 2019, https://www.
starmicronics.com/blog/millennialseating
habits/