PLANT BASED DAIRY ALTERNATIVES 2021
SternVitamin
New better-for-you concepts
address growing trend
Consumer enthusiasm for plant-based foods continues
to grow unabated. This is also affecting the beverage
market. Market research company Persistence Market
Research (PMR) predicts annual growth rates exceeding six
percent for plant-based drinks through 2028. And that’s not
all: The “plant-based revolution,” as Innova Market Insights
terms this top trend, opens further value-add potential. Fortification
with micronutrients gives products additional health
value. Plant-based alternatives to dairy products are by far
the strongest category, according to Innova. SternVitamin
has developed special micronutrient premixes for this segment
that upgrade plant-based drinks based on oats and
other protein sources. Its new SternHeartV, SternGutV and
SternBonesV premixes let manufactures align plant-based
drinks precisely to the special needs of specific target groups.
For example, SternHeartV addresses athletes, professionals
with high-stress jobs and older people. This micronutrient
combination of B vitamins, vitamin E, folic acid, iodine and zinc
supports normal homocysteine metabolism and the formation
of new red blood cells. In addition, it contributes to optimum
muscle function and to protecting the cells from oxidative
stress. For keeping bones healthy into advanced age there
is SternBonesV for plant-based drinks. Its combination of vitamin
D, vitamin K2, magnesium and calcium helps maintain
bone health, and is appropriate for women in all age groups,
vegans, and lactose-intolerant persons who want to be sure
of getting a good calcium supply from plant-based products.
Market research company Persistence Market Research
(PMR) predicts annual growth rates exceeding six percent
for plant-based drinks through 2028 (photo: SternVitamin)
Manufacturers of plant-based drinks with SternGutV
can reach a broad audience. This premix supports the
gut-associated immune system, through a combination of
micronutrients for strengthening immune defences, and
fibres with prebiotic and immune-modulating properties.
Whether stress at work or study, whether professional or
weekend athlete, plant-based drinks with SternGutV support
the immune system and help it perform well. At the
same time they offer good taste and a pleasant mouth feel.
According to PMR, one of the main goals in the development
of plant-based alternatives is to meet consumers’ nutrition
preferences, i.e. to offer added health benefits without
compromising on taste. SternVitamin achieves this goal
through its close cooperation with Planteneers, whose expertise
in plant-based alternatives provides for full flavour
enjoyment while SternVitamin supplies the added health
benefits. At their own Plant Based Competence Center
these sister companies develop attractive combinations of
ingredients for a wide range of applications to meet the individual
wishes of specific customers. The health benefits
of these premixes can be marketed effectively on the drink
packages using EU-approved Health Claims.
Fortification with micronutrients gives plant-based products
additional health value (photo: SternVitamin)
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