Content ¦ IDM
GNT has launched new resources on its website to highlight the importance of color in vegan-friendly products (photo: GNT)
September/October 2020 ¦ international-dairy.com · 5
Clean-label colours
GNT
GNT, supplier of EXBERRY Coloring
Foods, has launched new resources
on its website to highlight the importance
of color in vegan-friendly dairy
and cheese alternatives. GNT has also
produced an animated video charting
the rise of plant-based food and drink
– as well as the evolution of colors –
through recent decades.
With more options on the shelf
than ever before, it is vital that plantbased
food and drink products deliver
a fresh and appealing appearance.
In this health- and ethics-driven category,
consumers are motivated to
demand clean-label, plant-based ingredients.
EXBERRY Coloring Foods are made
from fruit, vegetables and edible
plants and without any chemical solvents,
ensuring they are 100% veganfriendly
and support clean and clear
labelling.
Maike Frerichs, who leads GNT’s
plant-based category team, said: “We
are heading toward ‘plant-based 2.0’,
with manufacturers reformulating
their products to meet modern consumer
expectations. As such, using
plant-based colors for plant-based
products has never been more important.
EXBERRY Coloring Foods offer a
future-proof solution, helping to deliver
an ideal appearance while maintaining
clean and clear labels.”
To learn more about the importance
of color in plant-based products
and watch the animation, visit:
www.exberry.com/plant-based
/www.gea.com
/international-dairy.com
/plant-based
